Using Focus Groups in Research

Lia Litosseliti · Continuum

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Izdavač	Continuum
Godina	2003
Mjesto izdanja	London
Broj stranica	104
Format	14x22
Jezik	hr
Uvez	meki
Stanje knjige	Vrlo dobro
Šifra	097058

Opis

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: planning and organising focus groups what types of questions to use the limitations and advantages of using these groups as research methods collecting the data at group sessions how to analyse the data produced