Using Focus Groups in Research
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Težina | 147 g |
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Format | 14 × 22 cm |
Autor | |
Izdavač | |
Mjesto izdanja | London |
Godina | 2003 |
Broj stranica | 104 |
Uvez | Meki |
Stanje knjige | Vrlo dobro |
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: planning and organising focus groups what types of questions to use the limitations and advantages of using these groups as research methods collecting the data at group sessions how to analyse the data produced