Competing with Information

Competing with Information: A Manager’s Guide to Creating Business Value with Information Content. Executive Development from IMD provides managers with leading-edge thinking from the faculty of one of the world’s leading business schools. Each book presents key concepts and practical insights on an important management topic. The tone is straightforward. The message is practical. The ideas are tested and ready for managers to apply in their companies. Each book follows a similar format: sections are provided that let readers benchmark where they stand; key-point summaries reinforce the message of each chapter; and action plans help translate concepts into action. Every chapter is illustrated with relevant international case studies that bring the discussions to life. Executives attend IMD courses not only to learn but to be inspired. The books in this series provide them with inspiration as well as with tools to improve themselves on a personal level and make an immediate contribution to their companies. IMD is one of the world’s leading business schools. Located in Lausanne, Switzerland, IMD has been developing managers for over 50 years. Its high standards are recognized by hundreds of the best companies around the world. IMD was founded by a group of leading corporations to address the real challenges that business executives face and, in the final analysis, to win. To this day, IMD remains focused on real world management issues. While other business schools primarily teach full-time graduate university students, IMD develops state-of-the-art concepts for the experienced manager.