Sagmeister: Made You Look by Sagmeister

Sagmeister: Made You Look by Sagmeister, Stefan, Hall, Peter published by Abrams (2009). Made You Look contains practically all the work we ever designed, including the bad stuff. Published as a paperback in a red transparent slip case. Removing the book from the red tinted transparent slip case causes the mood of the dog to worsen considerably; bending it over results in the title Made You Look (or in the other direction: dog food) showing up on the fore edge. Peter Hall wrote a very detailed text (for a design book), I included handwritten excerpts from my diary and many comments from our dear clients. ART DIRECTION & DESIGN: Stefan Sagmeister DESIGN: Hjalti Karlsson PHOTOGRAPHY: Kevin Knight