Terry R. Bacon

Winning Behavior – What the Smartest Most Successful Companies Do Differently

Original price was: €12,00.Current price is: €9,00.

Nema na zalihi

Težina 1034 g
Format 16 × 24 cm
Autor

Izdavač

Mjesto izdanja

USA

Godina

2003

Broj stranica

368

Uvez

Tvrdi

SKU: 092372 Kategorija:

Behavioral Differentiation is emerging as the final frontier in competitive strategy, and this book shows how leading companies use it to exceed expectations and outperform competitors. In an age where even the best products are quickly imitated, businesses must constantly find new ways to outpace competitors. Successful companies differentiate themselves not just with superior products, but also by how they behave toward their customers at every touchpoint. Winning Behavior offers case histories and examples from companies like GE, Volvo, EMC, Ritz-Carlton, Wal-Mart, and Harley-Davidson, plus interviews with executives like George Zimmer (Men’s Wearhouse), Colleen Barrett (Southwest Airlines), and Gerry Roche (Heidrick & Struggles). In today’s ultracompetitive business landscape, product quality and competitive pricing are prerequisites for staying afloat. This eye-opening book reveals the secrets the best companies use — and any business can use — to stay at the pinnacle of success in their industry.